WHY Layout Simple of site

I think I better mention WHY I have kept the layout design of the site very simple/plain looking, felt that given its a information based site regarding pregancy targeted at first time to be parents its better not to over whelm them. Plus 99% of the sites that I checked out that were info based eg: anyting related to pregancy, childre, baby names etc were so busy and cluttered, and didn't want to to that.